Your business relies more and more on connecting with clients online.
And digital relationships have distinct differences from more direct, in-person ones. An obvious example, is what's called "text shouting." THIS IS AN EXAMPLE OF TEXT SHOUTING.
But there are many other ways that digital is different. Some of these are nuances. But others emerge from the very nature of the digital world.
There is something about the relative anonymity of the internet that brings this out. Nowhere is this more obious than social media. People on Facebook and Twitter say things they'd never say in person.
This kind of less civil communication is escalating. And it can have a real backlash for business, especially if it isn't managed well.
That's why it makes sense to understand how to make the most of digital client relationships. And it's why I offer the Digital Client Relationship Coaching program.
If you'd like to learn more, contact me here.